‘Our priority is quality, followed by cost’

In which areas will you be taking steps in the near future?

“We are currently implementing new technology and software in the factory to further improve efficiency. In addition, we are working on a solid foundation in leadership and staffing so that we become less dependent on external hires.”

What market developments does McCain see coming?

“Global demand for potatoes by producers is increasing, while supply is decreasing. At the moment, there are still enough potatoes available, but this may change in the future. Therefore, it is important to keep farmers connected to McCain. On top of that, more competitors are entering the market, which puts even more emphasis on quality and costs.”

How is McCain anticipating this?

“McCain has strong relationships with its suppliers. The key is to bind farmers to us by supporting them wherever possible. For example, we help them achieve the highest possible yield from their land, and we invest in regenerative agriculture, where farmers are rewarded for their efforts. Of course, paying a fair and proper price is also very important.”

What does this require from your colleagues, now and in the future?

“Our focus is on quality first, and then costs. By creating stability in the factory, we can deliver higher quality with greater output, which in turn leads to lower costs.”

And what does that demand from you as Managing Director of Lelystad?

“Sometimes it requires firm measures, for example when it comes to quality. In this competitive market, you must deliver quality. That unfortunately sometimes means taking tough action if the quality is not sufficient, even stopping production as a consequence. But it makes clear right away that we always strive for quality.”