Sustainable food chain initiative

InterChicken, the second largest supplier of poultry meat products (processed and fresh) in the Netherlands, has called upon Vogelvlucht to carry out a feasability study for chicken meat being granted with one star of the Dutch Animal Welfare Front. The focal areas were the production, supply and marketing of sustainable poultry meat products to retail and food service channels. Vogelvlucht has carried our product performance, propositions and consumer acceptance studies to qualify and quantify the Dutch market of sustainable poultry meat products.

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